courseZeroGoogle
Google
Good zero-to-fundamentals path for channels, funnels, campaigns, and measurement.
courseFoundationAhrefs
Ahrefs
Best practical SEO route for research, content systems, and organic growth.
courseFoundationAhrefs
Ahrefs
Free course that ties multiple channels and basic marketing concepts together.
courseFoundationAhrefs
Ahrefs
Strong beginner course for keyword research, on-page SEO, and link building.
courseFoundationGoogle
Google
Official free Google Ads curriculum and certifications for advertisers.
courseFoundationGoogle
Google
Official learning path for Google Ads, measurement, and platform operations.
courseFoundationHubSpot
HubSpot
Strong for inbound, email, CRM, content, and lifecycle strategy.
courseFoundationHubSpot
HubSpot
Beginner-friendly digital marketing course spanning content, SEO, social, email, and strategy.
docsFoundationMatomo
Matomo
Privacy-conscious analytics platform guide with migration and tracking options.
docsBuildApache
Apache
Open-source BI platform for dashboards, SQL exploration, and visualization.
docsBuildMetabase
Metabase
Excellent open analytics tool for dashboards and self-serve metrics.
docsBuildApache Superset
Apache Superset
Great open-source analytics platform once your reporting grows in complexity.
courseBuildHubSpot
HubSpot
Broader learning path for the top digital marketing domains and practical growth work.
docsBuildMatomo / PostHog
Matomo / PostHog
Useful for privacy-aware analytics, product instrumentation, and funnel analysis.
courseBuildMatomo
Matomo
Implementation guide for JavaScript, server-side, SDK, and API-based tracking.
docsBuildMautic / n8n
Mautic / n8n
Lets you wire open marketing automation and workflow orchestration together.
docsBuildPostHog
PostHog
Open-source product analytics docs with tracking, flags, session replay, and warehouse-friendly workflows.
docsBuildApache
Apache
Quick route to a working local Superset instance for analysis and dashboards.
docsAdvancedMeta
Meta
One of the strongest open MMM tools for serious measurement and budgeting work.
docsAdvancedPostHog
PostHog
Docs for running PostHog on your own infrastructure under an open-source deployment model.
docsContributorMetabase
Metabase
Guide for setting up, building, and contributing to the Metabase codebase.
videonanAhrefs
Ahrefs
SEO, content systems, and organic growth.
datasetnanailab.criteo.com
ailab.criteo.com
Open public CTR dataset for ads models.
videonanHubSpot
HubSpot
Inbound, email, sales, CRM, and lifecycle marketing.
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